Energy talks podcast

Problem → Approach → Outcome → Human Result

A man in a suit and glasses speaking into a microphone during a podcast or interview titled 'The future of energy' with a logo that says 'Energy Talks' in the bottom right corner.
A woman with blonde hair speaking into a microphone during an interview or press conference.
A woman with long blonde hair wearing glasses and a black shirt sitting in front of a microphone during an interview or podcast recording.
Man with a beard and tied-up hair speaking into a microphone during a podcast or recording session, sitting at a table with a silver laptop.

Problem

Petrofac needed a fresh way to position its people as industry leaders in a crowded energy services market. Competitor podcasts were already out there, but they were mostly dry, audio-only efforts that missed the mark when it came to personality, visual presence, or storytelling. We needed something different. Something human.

Approach

I led the concept and delivery of Energy Talks, our first branded podcast series. My goal: make our people the stars. Not just their titles or job roles, but who they are—what they believe, how they think, and where they’re driving impact.

This was a zero-budget pilot at first, so I did it all: strategy, concept development, creative direction, hosting, filming, editing, and rollout. We went “video-first” to maximise reach and remix potential. Each episode was shot cinematically, with cutdowns for every format: Reels, YouTube Shorts, LinkedIn, and more. We paired this with internal engagement, employee advocacy, trailers inspired by Diary of a CEO, and a targeted paid push to drive clicks to the hub.

Outcome

  • 130,244 organic views across social

  • 7,967 website visits from £300 Google Ads

  • 77 content assets repurposed from 5 episodes

  • Trailers viewed 34,156 times

  • Won Silver for ‘Best portfolio approach’ category, Lens Awards 2024

Human Result

Energy Talks wasn’t just a podcast; it was a culture shift.

The series changed how Petrofac viewed thought leadership internally and helped reposition the business externally as a credible, modern voice in energy transition. Colleagues who had never been in front of a camera became confident storytellers. And the success of the first series led to leadership buy-in and a longer-term digital content strategy that continues to evolve.